Brand Brain
Your strategy, goals, audience and constraints — structured and continuously updated. Every output is grounded in your specific business context.
See what's shifting. Know what to do.
Rumblings is an AI-powered decision-engine that spots early shifts in human behaviour and turns them into clear, actionable next steps for marketers. The power of foresight starts with Rumblings.
Join the waitlistThe gap
Current marketing tech stack tools exist for yesterday. Nothing for right now.
- Social listening tells you what already happened.
- Trend forecasting tells you what might matter in 18 months.
- Creative AI helps you make faster — not decide what to make.
- Nothing tells you what's forming, whether it matters to your brand, or what to do about it.
That's the gap. Rumblings closes it.
What Rumblings is
A decision engine — not another dashboard.
Not a report. A call to act.
Rumblings combines AI-powered signal detection with deep business context to deliver clear, actionable decisions — not just interesting observations.
Foresight Engine
Detects early behavioural shifts across search, communities, creators and media. Tracks momentum, not just volume. Surfaces what’s forming before it’s obvious.
Decision Engine
Turns signals into role-specific actions. In-house teams get campaign opportunities. Product and insights teams get roadmap signals. Agencies get foresight to keep brands ahead of what’s next. Users get prompted with decisions that are clear, prioritised, and actionable.
Who it's for
Built for in-house marketing and communications teams and the agencies that support them.
CMOs · Heads of Product · Strategy Leads · Founders · Innovation teams
Decision-makers responsible for growth and direction, who need to act before the market moves.
The team
Built by people who lived this problem, and an enterprise AI leader who saw the same gap from inside.
Tom Crawford
Former Head of Advanced Analytics & Data Science at Woolworths Group. Led their generative AI roadmap. Chartered Accountant, Master of Data Science (UNSW). Previously PwC and Westpac.
Jenny Ringland
Founder of G+S Communications. Strategy-led PR focused on sustainability and impact. Board member at Trampoline.
Lori Susko
Co-founder of We Scout. 20+ years in communications strategy. Campaigns for Westpac, Rest Super, NRL, Philips, Bumble.
Annabelle Jones
Co-founder of We Scout. 20+ years in brand strategy, communications and partnerships. Westpac, Bumble, News Corp, Priceline, L'Oréal.
Available now
Intelligence Lab
A thinking partner for your agency.
Intelligence Lab builds a Collective Intelligence Vault inside your systems — a shared second brain trained on your clients, your thinking, your way of working. In four weeks, we go from diagnostic to live pilot on real client work. No scattered AI tools. One system that compounds.
What you get
- Discovery & diagnostic (Week 1)
- Vault build + thinking partner (Weeks 2–3)
- Live pilot on real work + handover (Week 4)
Rumblings product
Rumblings is launching soon.
We're piloting with select brands and agencies. If you want early access, join the waitlist.
Join the waitlistJoin the waitlist
Tell us a little about you. We'll be in touch when the next pilot cohort opens.
The brands that win the next decade won't have better data than their competitors.
They'll make decisions earlier.
Rumblings is the infrastructure for that edge.